![]() ![]() Loosely defined as those born after the turn of the century, this cohort grew up in our social, mobile and digitally-connected world. For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media.īut now, the eldest millennials are in their mid-30s and we see marketers shifting their attention to Generation Z.
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